Building a Counter Culture



Chevrolet Advance Design
General Motors’ first major redesign post-World War II, the Advance Design series was billed as a bigger, stronger, and sleeker design. First available on Saturday June 28, 1947, these trucks were sold until March 25, 1955, when the Task Force Series trucks replaced the Advance Design model.

In 1952 the outer door handles became push buttons as opposed to the previous turn down style, and the speedometer increased to read to 90 mph. Mid-year, Chevrolet stops using the 3100-6400 designation on the hood and changes to maroon window and wiper knobs.


This 1952 Chevy 3100 embraces its storied past with modern convenience and style. Merging the Rat-Rod counter-culture with the finesse and polish of high-end restorations. This truck was treated to a complete nut and bolt, frame-off restoration. Starting with a strip down to bare metal, this Chevy then received a modern day clear coat re-finish leaving all its vintage character shining thorough a high-gloss finish. We struggled to find any trim, or even hardware original to the truck – just nice shiny new trim, and chrome work. All of the glass on the truck is brand new stuff, all of the rubber is new, and the bed is Red Oak with stainless hardware.

The interior is a crisp new diamond pleated natural finish leather, complete with a Chevy Impala steering wheel and behind hidden dash cover is modern control and radio clusters. A completely new electrical the harness supplies signal to all of the gauges, lights, and signals, as well as, control the custom Accu air ride suspension system.

The drivetrain consists of a 5.7L V8 LS1 engine replacing the tired 235 CI. The engine compartment is immaculate and the engine sitting smack in the middle is perfectly framed. Everything in the compartment is new from the hoses, to the wiring, to all of the hardware. The 3-on-a-tree transmission was swapped out for a five-speed floor shift to run through the gears. With a new life breathed into this classic workhorse, It’s old max cruising speed of 60 miles per hour is now easily able to blow past any modern day cruiser.


Hair & Make-Up: SOPHIA SPOTO