THE CHALLENGE

The Xbox Elite wireless controller represents Microsofts high-end entry into the input device category claiming a premium price point. While reviewing the current packaging, I felt the photography fell short in conveying the premium finishes that set this product apart. I then set out to create a more dramatic range of images that evoked a darker more mysterious mood, while still capturing and conveying the range of subtle finishes and textural surfaces giving these images a bold and premium feel.

SHAPING THE LIGHT

These images are the result of hours spending time dissecting the controller’s numerous shapes, surfaces and textures. Then taking the time to meticulously focus a series of single light sources to bring each detail to life.

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